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Flexible Dieting is the Superior Way to Lose Weight

Ok, maybe we’re biased, but we believe that flexible dieting has allowed more people to lose weight and keep weight off better than any crash, fad, or reckless cleanse.

What is flexible dieting?

Defined from, “ a popular and simple weight loss plan that allows foods that fit within your specific daily macronutrient targets.”

It’s simple, as there are no specific foods to eat, just hit your calorie or macro numbers while dieting. And when we say dieting, we mean lowering your calories to be in a caloric deficit where you lose weight. That means, eat less food.

Build a Positive Relationship With Food

Flexible dieting allows food freedom and the opportunity to create a positive relationship with food by eating what you want. Many of us have always labeled food in ‘good’ or ‘bad' categories, which is subjective. There is no food police, and you're not bad or good for choosing to eat something.

For example, some people would say this:

  • Broccoli - good

  • Cookie - bad

We have put food on a pedestal and learned that the cookie made us gain weight because it's full of butter, sugar, chocolate, and anything determined as bad. Whereas broccoli is defined as good because it's a plant, low in calories, fiber, blah, blah, blah... But we're not a better person for picking the broccoli over the cookie, and what most people don’t understand is you can have cookies and still lose weight. A one 120 calorie cookie can fit into your diet, maybe not all 12 at around 1,400 calories, but you can still have foods you enjoy while trying to lose weight.

Everything In Moderation

You don't need to follow a strict diet of what to eat, and there are no lists of what is allowed and not allowed. The only rule to losing weight is to eat less than you burn. You could eat a strict diet of chicken, veggies, and rice and gain weight if you overeat. Sure, some food is better for you because of the nutrients, and it is more filling, but some food fills us with comfort and is good for our mental health.

Remove Your Favorite Foods & Fail

Most people fail in their diets not because they binged on treats one night, but because they go from zero to 100 in their weight-loss journeys:

Lifting, running, cutting out carbs, eating things they dislike, etc.

The chances of sticking to these diet and lifestyle changes are pretty low.

If you love ice cream, but every time you go on a diet, you say no ice cream because it’s ‘bad’. What happens after the diet ends? You go back to eating ice cream and maybe even gain the weight back. You don’t have to restrict yourself from foods you love, as you’re setting yourself up for failure and well sadness because ice cream rocks! The best advice is to start slow and make gradual changes over time for long-term success.

Cut Back On Calories, Not Cookies

Here we say: Cut back on calories, not cookies. We loved cookies so much that removing them from our lives was a no-go, and that’s why we have other variants of cookies that allow us to eat even more of what we love. But, as we love to play devil’s advocate here, you could overeat on our cookie mixes and gain unwanted weight if you’re eating too many calories.

Having balance in your life and learning that food is not the enemy but essential to your overall health because, without food, you're probably dead.

Like we said, flexible dieting is superior as you can remove the stress of being so restrictive, and your food relationship becomes more about nourishing the body and providing it energy, instead of what’s ‘good’ and ‘bad’ to eat during a weight loss phase.


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